NEW YORK (PIX11) -- While it seems like Black Friday and Cyber Monday get all the attention, nestled in between is Small Business Saturday. This day encourages consumers to patronize the shops in their neighborhood.

PIX11 visited Annie’s Blue Ribbon General Store in Park Slope. The shop had a steady stream of customers on Black Friday, and owner Ann Cantrell hopes the momentum continues. Every year, the Saturday after Thanksgiving is designated Small Business Saturday, a time to get off Amazon and into your local mom-and-pop stores.

“When you shop online, nothing stays in the community,” said Cantrell. “It’s really important for creativity. We are the heart and soul, and the spirit of the community is small business.”

Annie’s is known for their stock of unique gifts. You can find something just about for every person in your life. The store has been a staple in Brooklyn for 15 years.